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Cassia House was born in Recoleta, in an area of Buenos Aires where cultural history, architecture, museums, and a tradition of discerning audiences coexist naturally. Its location is part of a deliberate decision: to establish a contemporary gallery in a territory of enormous symbolic weight, while remaining outside the predictable path of the circuit. From there, it proposes a new center of gravity for Argentine contemporary art. The Cassia House team combines two complementary perspectives: one from an outsider to the art world, shaped by experience in other fields, an international background, self-directed study, and an intense will to build; and another formed from within Buenos Aires’ artistic scene, with a family-rooted connection to art, training in Art History, and curatorial sensitivity. From that tension emerges a young, rigorous, intense, and constantly evolving identity. |
The gallery represents and supports contemporary artists at different stages of development, with a focus on visual quality, material research, conceptual strength, and the creation of memorable exhibitions. Each show is conceived as a complete experience, where the works, installation, music, text, atmosphere, and movement of the public all become part of the same scene.
Cassia House works with an ambition that extends beyond exhibition programming: to revolutionize the way Argentine art is discovered, desired, bought, and circulated. To that end, it develops a cultural platform capable of connecting artists, collectors, institutions, brands, and new audiences, building trust, visibility, and access within a historically fragmented ecosystem. Its horizon is to expand the market for Argentine contemporary art without reducing its mystery, bring new generations of collectors closer without simplifying the importance of the works, and produce a more active, more connected scene with greater local and international projection.
Since its founding, Cassia House has worked under the premise that art is, by definition, immeasurable. That is why, when the finite is exchanged for the infinite, it is always a good deal.
Team |
Director |
| Pedro Fruttero Moreno [email protected] |
Creative Director |
| Catalina Bagnato Irigoyen [email protected] |